Crafting Character: Whiskey Labels with Americano Design
Every label tells a story, and our partnership with Americano for Rare Character Whiskey's Limited Release series is a perfect example of what happens when craftsmanship and collaboration come together.
Collaborative Creativity – Americano Design took the lead on creating a visually striking label that captures the essence of Rare Character’s artistry and complexity. The design needed to stand out while maintaining the brand’s signature aesthetic. We worked together to produce the labels on Bright White felt, a material chosen for its premium, tactile experience. With 30% post-consumer waste and FSC certification, this material not only aligns with eco-friendly values but also gives the label a luxe texture that elevates the bottle’s presentation.
A Label with Character – To further enhance the design, gold foil hot stamping was added along with a textured varnish to highlight key elements of the art. These embellishments give the label both a visual and tactile depth, creating a standout piece that mirrors the exceptional quality inside each bottle.
Partnership Power – This project showcases more than just great design and print—it represents the strength of our ongoing partnership with Americano Design. We’ve collaborated on multiple projects for Rare Character, consistently working together to bring their vision to life. This partnership exemplifies how we work with creative professionals to ensure every label we produce is a perfect reflection of the brand behind it.
By blending design vision with production precision, we help our clients like Rare Character tell their story through every label.
Check out Americano Design on LinkedIn: Americano, Instagram: americano.design, and on the web at: https://www.americano.design
Check out Rare Character Whiskey on LinkedIn: Rare Character Whiskey, Instagram: rarecharacterwhiskey, or on the web at: https://www.rarecharacterwhiskey.com
