Shape, Size, and Quantity

Choosing the right shape, size, and quantity for your custom labels can make a world of difference in how your products are perceived and how efficiently your operations run. The perfect label does more than stick—it speaks volumes about your brand. Here are some key points to consider:

• Shape Matters: Whether you go for classic rectangles, chic circles, or unique custom shapes, the form of your label can enhance the visual appeal of your product.

• Size It Right: Ensure your labels are proportionate to your packaging. Too small, and they might go unnoticed; too large, and they could overpower the product.

• Quantity Counts: Plan your order quantity based on production runs and shelf life. Ordering in bulk can be cost-effective, but make sure you won’t be left with outdated labels.

Material and Finishes

The right material and finish can elevate your label from simple packaging to an integral part of your brand’s identity. With a wide range of label stocks and finishing options available, there’s a perfect combination for every product, whether you’re seeking a luxurious, high-end look or something durable and functional. From textured papers that add a tactile experience to protective coatings that ensure your labels hold up under any conditions, choosing the right materials and finishes is key to making your label stand out.

• Material Variety: Explore options like paper, film, metallic, and textured materials. Whether you need a wet-strength paper for wine labels that can handle an ice bucket or a sleek metallic finish, we’ve got you covered.

• Finishing Touches: Add depth and dimension with embossing or debossing, or capture attention with shimmering hot stamp foil. These enhancements make your label pop and create a premium feel.

• Protective Coatings: Ensure durability with gloss or matte varnishes that not only enhance your label’s appearance but also protect it from moisture, scuffs, and wear and tear.

Application and Exposure

When planning your label, it’s essential to think about how it will be applied and the conditions it will face once it’s in use. Whether your label is hand-applied or machine-applied can affect its design and layout, including how it winds on the roll. Proper storage is key to keeping your labels fresh and ready to go when you need them, and understanding the environment your product will encounter ensures your labels stay sharp and perform as expected—no matter what.

• Application Type: Is your label hand-applied or machine-applied? This affects the wind direction and copy position, ensuring smooth, accurate placement every time.

• Storage Tips: Store your labels in low humidity at about 70ºF. Most labels stay in perfect condition for up to a year if properly stored.

• Environmental Exposure: Consider where your product will live. Will it face extreme heat or cold? Be stored in a fridge, or left outdoors? Labels on automotive parts, wine bottles, or batteries need to withstand everything from moisture and abrasion to intense heat or cold.